🚗Ferrari's market value surpassed major US automakers, highlighting its brand recognition and desirability.
💼Ferrari aims to extend its brand beyond automotive production by leveraging merchandise and theme parks.
🏎️Maintaining exclusivity and controlling production allows Ferrari to preserve its brand identity.
🌍Ferrari's history, engineering prowess, and racing involvement contribute to its success and brand power.
🔒Ferrari faces challenges in the rapidly changing automotive industry and risks of diluting its brand through licensing deals.