The Journey of Matcha: From Farm to Factory

🍵Matcha is made from green tea leaves that have been grown in the shade, resulting in a more nutrient-dense and vibrant green powder.

🌱The harvest season for matcha is in the spring, and the leaves are handpicked from the highest quality tea plants.

🌞Shading the tea plants during the growth process increases chlorophyll production and amino acid content, resulting in a unique flavor profile.

👨‍🔬The lab plays a crucial role in testing matcha quality and developing new flavors.

🚜The process of harvesting matcha involves trimming the tea plants and transporting the leaves to the factory for immediate processing.

What makes matcha different from other types of tea?

—Matcha is made by grinding shade-grown green tea leaves into a fine powder, allowing you to consume the entire leaf and obtain more nutrients.

Why is shading important in matcha production?

—Shading the tea plants stimulates the production of chlorophyll and amino acids, resulting in a vibrant green color and unique flavor profile.

What is ceremonial matcha?

—Ceremonial matcha is the highest quality grade of matcha, made from the first harvest of shade-grown tea leaves.

How can I tell if matcha is of good quality?

—High-quality matcha should have a vibrant green color, a smooth texture, and a rich, umami flavor.

What are the health benefits of drinking matcha?

—Matcha is rich in antioxidants, provides a slow release of caffeine, enhances focus and concentration, and promotes a sense of calm.

00:00Introducing my upcoming business venture in Japan.

01:26Heading to Shoka, the largest tea-growing region in Japan, to learn about matcha production.

04:33Exploring the lab to understand matcha testing and flavor development.

08:37Witnessing the harvesting of green tea leaves at the tea garden.

11:23Driving a tractor and experiencing the tea farm firsthand.

12:20Observing the processing of tea leaves at the factory.