Tick Tock promotion tactics have changed the music industry by shifting focus towards creating viral moments and skits to attract attention.
Some artists use inflammatory or controversial content to gain attention, but this can lead to backlash and accusations of being disingenuous.
Tick Tock's algorithm favors certain types of content, making it difficult for lesser-known artists to gain exposure.
Industry plants on Tick Tock have been successful in going viral, but their inauthenticity can damage their credibility.
Authenticity and genuine connection with the audience are still important factors for long-term success in the music industry.