🎙️Joe Rogan's new deal with Spotify is rumored to be worth $250 million and allows for broad distribution of The Joe Rogan Experience.
💰The deal includes an upfront guarantee and a revenue sharing agreement based on ad sales, giving Rogan a lot of leverage on the ad side.
🌐Spotify will distribute The Joe Rogan Experience across multiple platforms, including YouTube, to maximize audience reach and ad sales.
🤝The new licensing agreement signifies a shift in the economics of podcasting, with a focus on distributing shows on multiple platforms instead of exclusive deals.
📈Spotify's willingness to invest in exclusive podcast deals like Rogan's shows their commitment to growth and reducing losses.