🔍Dealer invoice pricing allows consumers to negotiate a fair deal on a car purchase.
💰Incentives and discounts can be applied to the dealer invoice price to lower the final price.
📄Dealer invoices include the MSRP, wholesale price, and other costs like holdbacks and advertising fees.
💡Websites like Edmonds and TrueCar provide estimated dealer invoice prices for transparency.
🚗Ordering guides can help customers understand the cost of each option on a car and negotiate a better deal.
How can I access dealer invoice pricing?
—You can access dealer invoice pricing through websites like Edmonds and TrueCar, which provide estimated invoice prices.
What is included in a dealer invoice?
—A dealer invoice includes the MSRP, dealer's wholesale price, and other costs like holdbacks and advertising fees.
How can I negotiate a better deal using the dealer invoice?
—Understanding the dealer invoice helps you determine a fair offer and negotiate discounts or incentives off the invoice price.
What are holdbacks and advertising fees on a dealer invoice?
—Holdbacks are bonuses dealers receive from manufacturers, and advertising fees contribute to regional/local marketing efforts.
How can ordering guides help with negotiating a car deal?
—Ordering guides show the cost of each option, allowing you to build the car and negotiate a better deal based on the wholesale pricing.
01:31Accessing dealer invoice pricing makes car buying more transparent and helps negotiate fair deals.
06:56Dealer invoices include MSRP, wholesale price, holdbacks, and advertising fees.
11:39Dealerships may be willing to lower prices by applying incentives and discounts to the invoice price.
