🤔The more data we see about a seller's ratings, the more confidence it gives us in the rating.

📊We may be suspicious of 100% ratings, as they often come from a small number of reviews.

🎲We can use a binomial distribution to model the situation and calculate the probability of various outcomes.

💡Laplace's rule of succession suggests pretending there were two additional reviews (one positive and one negative) to estimate the true success rate.

📈By comparing the probabilities of positive outcomes for different success rates, we can determine the most likely seller to provide a good experience.